News & Updates
Our Blog
Reviving Chinese Tourism: ‘Come and Say G’day’ Campaign Reignites Australia’s Visitor Economy
Recovering from the Pandemic: The visitor economy from China, which was significantly affected by the pandemic, has yet to fully recover to pre-pandemic levels. Statistical data for March revealed a mere 26,810 short-term visitors from China, compared to the...
ORGANIC REACH IS AT A DECLINE? NOW WHAT
Organic social reach used to be the core of digital marketing. Whilst it still plays an integral role, because who are we kidding, with 3.96 billion users in 2022, it isn’t going anywhere anytime soon. Recent research by We Are Social have discovered that the average...
HOW AUSTRALIA’S 2021 CENSUS INSIGHTS WILL AFFECT YOUR BUSINESS STRATEGY
The first batch of data from the 2021 Australian Census has been officially released! This is the most important survey for the country as it gives us a comprehensive snapshot of the economic, social and cultural make-up of Australia. Luckily, we have done the hard...
EXPAND EFFECTIVELY INTO THE CHINESE MARKET WITH WECHAT
HOT TIP: WeChat is the key to reaching Chinese customers. This app has over 1 billion daily users, it’s the number one means of communication in the country. A super app, unlike anything we have in the West, WeChat is so powerful that users rarely ever have to leave...
RED (XIAOHONGSHU) : A PERFECT PLACE FOR KOC MARKETING
It’s no surprise that the power of influencers are leading the marketing space in 2022. In our previous blog post, we dived into the concepts of Key Opinion Leaders and Key Opinion Consumers, the latter being a rising trend. Now let’s look at how it can be applied in...
MARKETING TREND OF 2022 : A SHIFT FROM KOL TO KOC MARKETING
KOL (Key Opinion Leader) marketing, aka influencer marketing, was one of the major trends to emerge in China’s social media era. In 2022, China’s consumers seem to be shifting to KOCs (Key Opinion Consumers) for product recommendations. What is KOL and KOC?...
GROWING YOUR BUSINESS WITH COMMUNITY MARKETING & WECHAT
Community Marketing Chinese speaking consumers have greater expectations when it comes to interaction with brands. They seek authenticity and want to feel recognised and heard. Customers increasingly see buying decisions as a reflection of their identities and...
FENJIU DINNER AND TASTING EVENT
Last week we hosted an exclusive VIP business event for Fenjiu (one of China’s TOP 4 Baiju) at the Art Gallery of South Australia. This was part of an international campaign to introduce this historical Chinese spirit to different parts of the world. Fenjiu is a...
DOES MY BUSINESS NEED A BILINGUAL WEBSITE?
YES YES and more YES. If you’re looking to enter the onshore Chinese market, a bilingual website is an extremely valuable asset. It should not be viewed as a luxury but instead a necessity. Google translate is not the best when it comes to communicating your...
What a privilege to launch “Always Sparkling” for Rohan Family!
What a privilege to launch Always Sparkling for Rohan Family. It was a dazzling afternoon of celebration, wine, and bottomless brunch. The intimate event was hosted at the beautiful Heidrun Estate cellar door situated at McLaren Vale and was complimented with a...
WHAT CAN BRANDS DO WITH RED (XIAOHONGSHU)?
RED (Xiaohongshu) is one of the hottest Chinese social media platforms, most known for useful content sharing but also as a cross-border e-commerce platform. It now has a whopping 300 million registered users! The majority of its users are 25-35 years old with immense...
HOW THE INTERNATIONAL BORDER REOPENING AFFECTS YOUR BUSINESS?
It’s time to rejoice as Australia’s international border will reopen from 21 February to all fully vaccinated visa holders. This is welcoming news for the Australian tourism and retail industry, which is a huge part of the Australian economy. The announcement will...
Contact Us
We would love to hear from you