by Rupini Gunenthiran | Jul 19, 2022 | Social media, Uncategorized
Organic social reach used to be the core of digital marketing. Whilst it still plays an integral role, because who are we kidding, with 3.96 billion users in 2022, it isn’t going anywhere anytime soon. Recent research by We Are Social have discovered that the average...
by Rupini Gunenthiran | Jun 15, 2022 | Social media, WeChat
HOT TIP: WeChat is the key to reaching Chinese customers. This app has over 1 billion daily users, it’s the number one means of communication in the country. A super app, unlike anything we have in the West, WeChat is so powerful that users rarely ever have to leave...
by Rupini Gunenthiran | Jun 3, 2022 | Social media
It’s no surprise that the power of influencers are leading the marketing space in 2022. In our previous blog post, we dived into the concepts of Key Opinion Leaders and Key Opinion Consumers, the latter being a rising trend. Now let’s look at how it can be applied in...
by Rupini Gunenthiran | May 24, 2022 | Social media
KOL (Key Opinion Leader) marketing, aka influencer marketing, was one of the major trends to emerge in China’s social media era. In 2022, China’s consumers seem to be shifting to KOCs (Key Opinion Consumers) for product recommendations. What is KOL and KOC?...
by Rupini Gunenthiran | Feb 25, 2022 | Business - null
RED (Xiaohongshu) is one of the hottest Chinese social media platforms, most known for useful content sharing but also as a cross-border e-commerce platform. It now has a whopping 300 million registered users! The majority of its users are 25-35 years old with immense...
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