Reviving Chinese Tourism: ‘Come and Say G’day’ Campaign Reignites Australia’s Visitor Economy

Recovering from the Pandemic: The visitor economy from China, which was significantly affected by the pandemic, has yet to fully recover to pre-pandemic levels. Statistical data for March revealed a mere 26,810 short-term visitors from China, compared to the substantial figure of 124,370 recorded in March 2019. Although February saw a slight surge in visitor numbers due to the Lunar New Year holiday, with 40,430 visitors, the overall trend indicates the need for concerted efforts to revive the Chinese tourism market.

A Promising Delegation:

Led by Tourism Australia’s managing director, Phillipa Harrison, a delegation comprising tourism and events executives from every state and territory arrived in Guangzhou, China, on a mission to reignite Chinese tourism. This significant post-pandemic endeavor marks the launch of the ‘Come and Say G’day’ Campaign in China, a strategic initiative aimed at fostering stronger connections with Chinese visitors and inviting them to discover Australia’s captivating destinations and genuine hospitality.

‘Come and Say G’day’ -A Ray of Hope:

This new marketing campaign carries the hope of bringing back Chinese visitors to Australia and reinvigorating short-term visitor spending. By attracting tourists from China, Australia can revitalize various sectors of the tourism industry, leading to increased revenue and economic growth. The initiative not only benefits the hospitality and accommodation sectors but also offers a potential boost to restaurants, retail establishments, transportation services, and other tourism-related businesses.

Prepare Your Business for the Chinese Boom:

At IG Marketing Solutions, we understand the importance of being prepared for the anticipated boom in Chinese tourism. As a marketing agency specializing in cross-cultural marketing between Chinese and Australian customers/brands, we are well-equipped to assist your business in tapping into this growing market.

1. Cultural Insights: We provide in-depth cultural insights into Chinese tourists’ preferences, behaviors, and expectations. Understanding cultural nuances is vital for creating marketing campaigns and experiences that resonate with Chinese visitors.
2. Targeted Marketing Strategies: Our team of experts can develop tailored marketing strategies specifically designed to attract and engage Chinese tourists. We leverage our extensive knowledge of Chinese digital platforms, social media channels, and search engines to maximize your brand’s visibility and reach.
3. Localization Services: We offer localization services, including translation and adaptation of marketing materials, ensuring that your message effectively communicates with the Chinese audience. This includes website localization, social media content, and promotional materials.
4. Influencer Partnerships: We have established relationships with influential Chinese social media personalities and key opinion leaders (KOLs). Collaborating with these influencers can amplify your brand’s exposure and generate buzz among Chinese travelers.
5. Cross-Cultural Training: Our cross-cultural training programs equip your staff with the necessary knowledge and skills to cater to Chinese visitors. From language basics to understanding cultural etiquette, we ensure that your team provides an exceptional experience for Chinese tourists.

^{Featured image:  (Kangaroo Island, South Australia). (Tourism Australia)}