• Facebook
  • Instagram
IG Marketing Solutions
  • Home
  • Our Services
  • About Us
  • Our Team
  • Blog
Select Page
MARKETING TREND OF 2022 : A SHIFT FROM KOL TO KOC MARKETING 

MARKETING TREND OF 2022 : A SHIFT FROM KOL TO KOC MARKETING 

by Rupini Gunenthiran | May 24, 2022 | Social media

KOL (Key Opinion Leader) marketing, aka influencer marketing, was one of the major trends to emerge in China’s social media era. In 2022, China’s consumers seem to be shifting to KOCs (Key Opinion Consumers) for product recommendations.   What is KOL and KOC?...

Recent Posts

  • Reviving Chinese Tourism: ‘Come and Say G’day’ Campaign Reignites Australia’s Visitor Economy
  • ORGANIC REACH IS AT A DECLINE? NOW WHAT
  • HOW AUSTRALIA’S 2021 CENSUS INSIGHTS WILL AFFECT YOUR BUSINESS STRATEGY
  • EXPAND EFFECTIVELY INTO THE CHINESE MARKET WITH WECHAT
  • RED (XIAOHONGSHU) : A PERFECT PLACE FOR KOC MARKETING 

Recent Comments

    Archives

    • June 2023
    • July 2022
    • June 2022
    • May 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • April 2021
    • April 2020
    • January 2020
    • November 2019

    Categories

    • Business – null
    • Event
    • Social media
    • Tiktok
    • Uncategorized
    • WeChat

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    • Facebook
    • Instagram
    IG Marketing Solutions 2019