RED (Xiaohongshu) is one of the hottest Chinese social media platforms, most known for useful content sharing but also as a cross-border e-commerce platform. It now has a whopping 300 million registered users! The majority of its users are 25-35 years old with immense purchasing power.
This shopping and sharing platform is seen as a super reliable platform for word of mouth recommendations. Before buying products, users usually refer to ‘notes’ which include posts or reviews by consumers on RED. It’s a consumer decision portal that certainly deserves brand attention. Users can share text, images and short videos. These touch on all areas of lifestyle, such as fashion, food, travel, beauty, entertainment, fitness, and so much more.
Now what can your brand do with this super app? Let’s dive in
- Establish Official Accounts
With an official verified account, brands can publish notes and upload pictures which is a great opportunity for users to gain professional content. The best feature is you can directly interact with your users which not only builds trust but increases conversion rates.
- Content Marketing
Content is KING in this era and RED is one of the best platforms for content marketing. Attractive and engaging posts, images and videos are absolutely vital. It’s also important to strategically use keywords to tackle hot topics and attract attention. RED also utilizes influencers known as key opinion leaders (KOL) who are fans of the brand and will share their thoughts on your product or service.
- Open Online Stores
In addition to opening an account, brands can open stores. RED users can search for the brand store using the app’s search function and also insert your store link in their notes. Others can view the purchase links when they look up recommendations which shortens the transaction process and forms a closed purchase loop within the platform.
Lucky for you, IG Marketing Solutions knows RED like the back of our hand as we have been running RED for businesses for 4 years. Even our team members themselves are also RED influencers. Through our professional knowledge and experiences, we know all the tips and tricks to come up on top. Contact us if you’re interested in opening an account on RED.
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