It’s time to rejoice as Australia’s international border will reopen from 21 February to all fully vaccinated visa holders.
This is welcoming news for the Australian tourism and retail industry, which is a huge part of the Australian economy. The announcement will give certainty to our vital industries and allow them to start planning, hiring and preparing. In 2018-19, tourism generated more than $60 billion for the Australian economy with more than 660,000 jobs dependent on the industry.
The increase of people means more spending and a positive economic growth. How will this benefit your business? More customers and a bigger pool of workers to choose from! Practically a win-win. This is a vital opportunity to take advantage of. It’s important to note that these visitors will include individuals reuniting with loved ones, future students, tourists as well as workers looking for a new start.
Most importantly, this will include Chinese speaking visitors. China was Australia’s largest inbound tourist market for both arrivals and spending. There were more than 1.4 million visitors from China annually, contributing a combined total of $12 billion to the Australian economy.
The cultural difference and language barrier may be an obstacle for local businesses. Which is why IG Marketing Solutions is here to help! We know the best channels and strategies to reach your new target audience. With our dynamic repertoire of clients from various industries, we are equipped with the skills to guide you in your preparation journey to execute the best marketing plan to promote your business.
Image via Australian Traveller
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