Community Marketing
Chinese speaking consumers have greater expectations when it comes to interaction with brands. They seek authenticity and want to feel recognised and heard. Customers increasingly see buying decisions as a reflection of their identities and the community they belong to. Bottomline is customers are willing to pay more if a service makes them feel special.
The growing relationship between customers and brands is making community based marketing a crucial component of modern marketing strategies. Not only are they more effective but customers are losing trust in many standard marketing practices such as paid advertising and influencer promotion which brands rely on. Brands need to step up their game in terms of building user engagement. The question is how? That is when WeChat comes in. This popular app is your key into the Chinese market.
WeChat Marketing
With over a billion users, WeChat remains one of the most powerful platforms for businesses looking to engage with consumers in China, build a brand community to drive traffic and sales.
- WeChat Groups
WeChat groups typically have high engagement, especially the popular groups. You’ll not only have an opportunity to promote your brand but you gain insight about your audience. This is a quick way to immerse yourself in Chinese culture and learn about what’s trending.
- Building Database and CRM System
WeChat owns invaluable data for businesses which is collected through the text, video and audio users send to your official account, banners users click on, media consumed and transactions they made. This data can then be synced with your CRM to create a 360-degree view of each customer.
It can be challenging to utilise this platform for your business if you’re unfamiliar. This is where we come in! IG Marketing Solutions has helped hundreds of clients thrive on WeChat since 2016 and you can be next.
Image via Base Creative.
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