The great thing about TikTok is that it’s still a relatively new platform and is focused on gaining more users, rather than aggressively monetizing the platform. Hence marketer’s can easily make the best of this platform by spending only on content creation and garner maximum reach in a short duration.
Here are 4 reasons your business should have TikTok:
- International audience
TikTok is available in more than 150 countries, and viral videos on the platform can reach all over the world. The best part? This can happen for FREE! Connecting to new audiences and target markets is just one video post away.
- Marketing that doesn’t look like marketing
Generation Z is all about ad-blockers. They don’t like to be bombarded with advertisements during their viewing time. With this knowledge, it’s obvious that old marketing techniques will not fare well with these users. As smart marketers, we need less invasive techniques to quickly grab the attention of your target audience through engaging content. That’s where Tik Tok comes in! Mastering the technique of incorporating your brand into well-structured stories will take your brand ahead of the competition.
- Perfect place for user-generated content
Millennials value authenticity over anything else. They’re aware of marketing tactics and will not fall for age-old concepts. TikTok is the largest source of user-generated content and drives organic content as a part of its design. This makes TikTok the perfect platform for businesses to showcase their brand as audiences will be more likely to build trust over any other platform that may use fake followers or reviews.
- Video marketing is priority
The trend for video marketing is booming. Research shows that 86% of people would like to see more video from brands. TikTok is a great way to expand the reach of your video content. If you’re not already using video then it provides an accessible way to incorporate video into your existing marketing strategy.
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