YES YES and more YES.
If you’re looking to enter the onshore Chinese market, a bilingual website is an extremely valuable asset. It should not be viewed as a luxury but instead a necessity.
Google translate is not the best when it comes to communicating your services effectively to non english speaking consumers. That’s why if you intend to reach the rapidly growing Chinese market locally or internationally, you need a bilingual website. Let’s go through the reasons:
- Effectively reach potential customers
Most internet users will immediately leave a site if it’s not in their native language because they’re unable to gain all the information needed to make a purchase. Don’t lose out on sales simply because your website is not translated in local languages.
- Improve your search engine ranking
More than 30% of visitors on an average website come from search engines. Searches are done in the native language of the person browsing. If your website has no content in their language, the site will never appear in their results.
- To show you are customer centric
By offering your website in a customer’s local language you demonstrate that you’re thinking of them. You want them to easily understand what you’re selling and build confidence in purchasing from you. A business that is customer centric will always have more customers because people want to associate with companies that they feel care about them. When more people come to your website, you will have higher conversions = more in the BANK.
- To outshine your competitors
The market is constantly evolving and you need to find ways to be competitive to stand out. To have a competitive advantage, make your business the industry trailblazer by having a website that is bilingual. It may just be the major deciding factor in your consumer growth.
Avoid losing out on millions of potential leads and let us help you create your dream website in English and Chinese. Contact us and we’ll guide you through the process.
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