Chinese apps definitely are in a league of their own. From possessing a multitude of functions, to being a major e-commerce channel in the local market. These apps are the key to launching your business into the Chinese market.
Today we’re focusing on the Chinese app RED (xiaohongshu). It’s a powerful app combining social media and e-commerce in one. It can be described as a fusion of Instagram and Pinterest. In 2020, RED had 85 million monthly active users, who generated more than 3 billion posts a day.
RED China users and influencers love to review fashion and beauty lifestyle products. They also enjoy rating restaurants, and travel services blog-style with photos and short videos. This makes it the most trusted social shopping platform in China.
Foreign brands can take advantage of this platform in a couple of ways. In the social media aspect, this platform could be your entry strategy into the Chinese community within Australia. The local Chinese community depends on reviews and recommendations from RED to make their purchase decisions or even inspire them to visit a destination.
From our experience, our articles shared on our personal account have helped local restaurants reach a significant growth in Chinese speaking customers. Customers even used the article as reference of what they wanted to order.
Other than that, foreign brands can use RED in 3 ways to sell their e-commerce products.
- As a social commerce platform, applying content and RED influencer marketing
- Set up own shop on RED
- Wholesale to RED directly
If you want to achieve greater engagement and explore a potential new market, contact IG Marketing Solutions and we’ll lead the way!
Image sourced from DealStreetAsia
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