“Our latest event was the grand opening of the @heidrunestate cellar door. From our ongoing work with launching the @rohanfamily brand through strategy, content creation, event PR and graphic design it was amazing to see everything come together at their grand opening.
It was a divine gathering of local tourism and business associations as well as Adelaide’s top wedding and event planners,and influencers. The afternoon was filled with premium wine, delicious food by @billys_table and of course stunning views.
We’re also excited to hear that the cellar door is receiving a busy demand of visitors since their opening. With the lavender garden in full bloom and new insta worthy spots in place, this a must visit destination for tourists and wine lovers. Open every Friday, Saturday and Sunday. “
About Rohan Family by Heidrun Estate project
Intro
Heidrun Estate’s award-winning wine brand is ‘Rohan Family’. Rohan Family wines are contemporary in style, with an emphasis on quality. Built around the concept of ‘A Wine for Every Occasion’, each of their wines are tied to a specific occasion that symbolises the moments we celebrate in life. We have worked with them continuously from the launch of their brand to the grand opening of their cellar door.
Goal
The goal was to introduce and establish a strong reputation for the Rohan Family brand and cellar door through curation of exceptional content.
Our Approach
We utilised our expertise in wine, PR and event marketing to create a successful product launch and cellar door grand opening this year (2021). We collaborated with the Rohan Family team to promote brand awareness and establish themselves in the prestigious wine region of McLaren Vale.
Service Provided
- Marketing strategy consulting
- Content creation (copywriting, photography and videography)
- Paid advertising
- Event planning
- Public Relations
- Graphic Design
Achievement
Brand activation was successfully created by exposures from the media, events and product launch. We have hosted the product launch of their ‘Always Sparkling’ sparkling wine and the grand opening of their boutique cellar door. The two events garnered a total estimated reach of 700k on social media which has translated in the boost of wine sales and wine tastings. In addition, the power of local word of mouth through the event has helped Heidrun Estate build up a connection within the local tourism industry. Wedding and event planners have also expressed interest in hosting and using the cellar door for future events. Overall, growth in all aspects of the business have been achieved and Rohan Family has chosen to continuously work with us in future .
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