We build
What We Do
IG Marketing Solutions is your answer for bridging the gap between local Australian and Chinese brands and markets.
We provide personalised and effective marketing strategies to help your brand grow and thrive in a foreign market. We utilise our expertise in a range of aspects including social media, advertising, public relations and copywriting to build your brand into a strong force within the community.
Specialising in premium bilingual content creation and digital marketing services, IG Marketing Solutions is here to help you reach your target audience and stand out from the competition. We have a talented in house team that works on the core services as well as collaborating with affiliated professionals to provide you with an integrated marketing service.
Iris Guo, founded IG Marketing Solutions to deliver high quality and efficient solutions for small and medium businesses looking to expand. Experienced in growing businesses from scratch to successful powerhouse brands in the industry, we understand the hurdles and expectations required.
At IG Marketing Solutions, we focus on building valuable relationships with our clients and treat your business as our own.
We don’t just translate your message, but communicate your message in the most effective way possible to resonate with your target market.
Your answer for bridging the gap between Australian/Chinese brands and markets.
Meet The Team
It takes an army to build an empire. That’s why IG Marketing works with people from different backgrounds and skills. Our in-house team and affiliates work together to be able to tailor solutions in every gap that might be stopping your business to grow.
Iris Guo, Strategy Director
Her many years of experience in Marketing and Hospitality have brought Iris to become the key to Marketing solutions for many Chinese speaking business. Iris takes the responsibility to build the bridge that will breach the communication gap between Chinese speakers and Australians. Her immersion into the community has led her to understand the unique needs and challenges of each client. With her experience in strategy planning, social media marketing, photography and WeChat, she is able to offer professional services and overview tasks in detail.
Rupini Gunen, Marketing Coordinator & Content Producer
Rupini has a Bachelor and Master degree in Marketing and uses it to her advantage to deliver effective Marketing campaigns at IG Marketing Solutions.
Holding a creative eye for content allows her to create unique material that will engage audiences.She has great interest in social media management, copywriting, and content creation. She aims to continue to develop skills in graphic design and become an expert in all forms of advertising.
Chen Cheng, Strategic Account Manager
Cheng is our multi-talented strategic account manager. With seven years of industry experience, he is a strong advocate of delivering brand messages effectively and accurately through Out-of-Home advertising. He has helped numerous brands make an impact and name for themselves in the industry. Not only is he an expert advertiser he is also an experienced event organiser. He has led multiple successful large events. In addition, he is the Vice President of Chinatown Adelaide of South Australia and the ambassador of the OzAsia Festival (Adelaide Festival Centre). He has been actively involved in many local Asian organisations through corporate sponsorship, PR and community engagement.
Emma Chen, Graphic Designer
Passion for design and writing skills drive Emma to be constantly in search for inspiration and the newest tools for creative content. The consequence is an eye-catching way that sells the message that we are looking for, represents the brand and attracts the target audience defined by the business, delivering
Services
Our mission is to provide personalized marketing services that will overcome the challenges of local Australian business to penetrate the Chinese market, generating growth and brand awareness through our services Social Media Marketing
We develop a strategic plan tailored to the area, age, group that you’ve been wanting to reach, penetrating different markets through a range of platforms and apps. Our experience, constant update, and knowledge of social trends guide us to make the right decision in how to reach, engage and influence your future customers.
Cross-cultural Marketing Strategy
Our multicultural team has an in-depth knowledge of the Chinese and Australian Market, which helps us to establish the perfect tone to talk with your target market, find the ideal platform of contact and the most efficient way to reach your goals.
Social Media Management
We offer full-service social media management services. We will elevate your social media presence with high-quality content, engagement activities and increased followers. This will attract target audiences to enhance conversions and generate business growth while telling your brand’s story throughout.
We also have access to a strong network of influencers, bloggers and media both local and overseas to help create raised brand awareness for your business. We identify the Key Opinion Leaders that can engage with the future customer.
WeChat Marketing
The biggest social media platform in the world has become a powerful tool for marketing and advertising. Our team can build your account in this community, manage it, translate, create advertorials, establish brand awareness and engagement through creative content.
Content Creation
We will generate strategic ideas and transform them into high-value collateral to promote to your target audience. We are skilled in communication strategies to ensure your brands message is delivered accurately through personalised copywriting.
Community Engagement
We specialise in B2C and B2B engagement. We are able to direct our marketing approach to effectively reach your customers to not only build awareness but convert them into loyal consumers. We are also well connected and can help your business associate with industry partners.
Creative Development
We can help develop and implement imaginative solutions to help your business increase brand awareness, better showcase products or services and, ultimately, increase profits. We are affiliated with expert photographers, videographers and graphic designers to help bring these creative ideas to life.
Event Management
We are experienced in managing a variety of events including product launches, grand openings, charity dinners and more. With our high attention to detail and excellent organisation skills, your dream event can be achieved. We will also help you build brand presence before, during and after the event which allow you to generate leads and new opportunities.
Bespoke Content Creation (Chinese & English)
Our team is fluent in different languages which avoids any misinterpretation of your message. By understanding your brand, we create the ideal content for your brand to reach your audience.
Media Plan
Our multicultural team has an in-depth knowledge of the Chinese and Australian Market, which helps us to establish the perfect tone to talk with your target market, find the ideal platform of contact and the most efficient way to reach your goals.
Public Relations
We acknowledge introducing your brand and new products to the market as a unique opportunity to reach maximum brand awareness and popularity between your target audience. We can develop the product launch from scratch.
WeChat Marketing
The biggest social media platform in the world has become a powerful tool for marketing and advertising. Our team can build your account in this community, manage it, translate, create advertorials, establish brand awareness and engagement through creative content.
Influencer Marketing
Our network can connect you with a range of bloggers, media and influencers that can promote your products. We identify the Key Opinion Leaders that can engage with the future customer.
Chinese and English Copywriting
Our team is fluent in different languages which avoids any misinterpretation of your message. By understanding your brand, we create the ideal content for your brand to reach your audience.
Contact Us
We would love to hear from you